Ecommerce, expertly owned.

We are a strategy, management and growth agency that takes ownership of ecommerce as a single commercial function for product-led brands, scaling them past the point where separate specialists can effectively manage operations.

Unified
Commerce

What We Do

We run ecommerce the way a founder would: with commercial judgement, brand empathy, and a focus on long-term profit. We help your brand scale without losing what made it desirable in the first place. Whether managing a single aspect of your ecommerce or the entirety of it, we think and work holistically, embedding our team of operators who built their careers brand-side, structuring for growth and driving the resulting performance.

Brands We Work With

Person holding a package and a flyer of Union hand-roasted House Roast coffee.
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“Having their knowledge and expertise running our ecommerce business has been transformational.”

nathalie longuet
ceo

pangaia

How We Work

We integrate fully into your business, taking responsibility for daily ecommerce operations. This can involve collaborating with your existing team or managing the entire function, including third-party oversight and organising your complete DTC offering. Some engagements begin with clear direction and a list of structural fixes; others start with a comprehensive channel audit. We provide everything from website execution to senior commercial oversight, delivering expert skill sets precisely when you need them.

Plans, decisions and performance all run to a set structure, driven by tested playbooks and 30-, 60-, and 90-day cycles built around outcomes rather than activity. Everything we do is backed up by centralised reporting that gives the full picture, not just a channel in isolation.

Industry Leading Partnerships

We bring together industry-leading platforms like Shopify, Klaviyo, Meta, and Google to support your commercial strategy. Backed by a curated network of trusted tech and agency partners, we ensure every tool works in lockstep to drive your bottom line.

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Google Ads logo in multicolor letters with shadow under the text.

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Meta company logo with the infinity-like symbol next to 'Meta' text.

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Multi-Award Winning

We measure our success by your bottom line, but our work has earned consistent industry recognition over the last few years. These awards serve as proof that a unified, operator-led approach to ecommerce delivers real, compounding growth.

2025

FINALIST

Ecommerce Awards 2025 Finalist

global agency awards

2025

WINNER

Global Agency Awards 2025 Winner

global agency awards

2025

WINNER

UK Digital Excellence Awards 2025 Winner

UK DIGITAL EXCELLENCE AWARDS

2023

WINNER

Global Agency Awards 2023 Winner

global agency awards

2023

WINNER

European Ecommerce Awards Winner

EURPEAN ECOMMERCE AWARDS

2023

WINNER

UK Digital Growth Awards 2023 Winner

UK DIGITAL GROWTH AWARDS

Brands we work with

Meet The Team

Our management team comprises some of the most forward-thinking people in ecommerce, specialising in ecommerce, marketing and growth.

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Mirjana Milosavljevic

Project Manager

"Most agencies talk about development but don't really do it. Heur actually invests the time, and working across such a range of brands means you're never doing the same thing twice."

Mirjana Milosavljevic

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Sude Esirgonce

Ecommerce Executive

"Ecommerce & Chill since 2022, when I went from answering customer queries to supporting the people making the decisions. Four years on, I’m still here for the fashion, the numbers, the dashboards, and the increasingly large spreadsheets."

Sude Esirgonce

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Mari Hirvonen

Ecommerce Manager

Mari Hirvonen

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Nicole McFadden

CRM & Retention Marketing Manager

Nicole McFadden

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Marianna Procopiou

Ecommerce Trading Manager

"Having worked alongside large, small, independent, and luxury brands, one thing never changes: there's always something to fix, test, or obsess over."

Marianna Procopiou

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Louise Hoblyn

Ecommerce Consultant

"There's something amazing about getting to experience so many different brands' cultures and learn their stories through ecommerce. Working with Heur means having a huge range of talent on hand, always ready to help."

Louise Hoblyn

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Guy Andrews

Analytics & Paid Search Consultant

Guy Andrews

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Laura Lutener

Ecommerce Consultant

"I fell into ecommerce by accident, but I stayed for the puzzles. I thrive on problem solving; connecting data, technilogy, customer behaviour and commercial thinking to help brands succeed."

Laura Lutener

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Kirsten Romo De Vivar Graves

Growth Lead

"Ecommerce is one of the best ways to learn business because it pushes you to think like a mini CEO — understanding the numbers, your customer and how to sell. At HEUR, you get a team of specialists who’ve walked that path before and can help you get where you want to go"

Kirsten Romo De Vivar Graves

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Kamil Pawłowski

Lead Technical Consultant

Kamil Pawłowski

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Ewan Castle

Ecommerce Manager

"Working in E-Commerce has taught me that no two days are the same and brands are always moving. Having worked brand side, watching a brand evolve is one of my favourite aspects of the job and to be part of that journey is even better"

Ewan Castle

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Ed Heyne

Paid Media Manager

"Paid media done well should feel like a partnership, not a service. Six years in, I still believe the best strategy is built when you're embedded in a brand's team, that's what drives long term success."

Ed Heyne

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Daryl Shaw

Digital Consultant

Daryl Shaw

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Charmain Seleka

Project Executive

"E-commerce is where creativity meets numbers, and that’s what keeps me hooked. I enjoy bringing people, ideas and moving pieces together, and watching those ideas turn into real growth. That’s what I love about Heur, we don’t just build strategies; we make them happen."

Charmain Seleka

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Cameron Powers

Paid Media Manager

"After six years in performance marketing, I've learned that growth is rarely the product of one decision, it's the compounding effect of hundreds of smaller ones, made in the right sequence. It's a discipline, not a moment of inspiration."

Cameron Powers

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Cathy Thomas-Herbert

Ecomerce Director

Cathy Thomas-Herbert

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Lucy Saunders

Marketing Manager

"Brand builds the trust; marketing drives the action. After years of shaping independent brands as a freelancer, I brought my design background into marketing management to connect those two dots. Now on the agency side, my focus is ensuring that every creative and marketing choice we make fundamentally serves a measurable business goal."

Lucy Saunders

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Ben Philips

Ecommerce Director

"Design gets the attention and earns the click. UX earns the trust and builds confidence. Performance earns the conversion. Having worked brand side for the majority of my career at places like Drake's and Goodhood, I know all three have to work together - not just for the site but for the brand."

Ben Philips

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Hester Gebbels

Project Manager Lead

"Being able to work across a range of great brands keeps every day fresh. I love being part of the team, finding solutions and bringing the right people together to get the best results."

Hester Gebbels

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Esme Seddon

Head Of Growth

“Growth is almost never about pulling just one lever. What I love about working with the amazing team at Heur and the brand teams we partner with, is connecting everything together so that nothing operates in a silo. Working closely with great people to really understand the brand and its customers, then building ecom, acquisition and retention around one connected strategy.”

Esme Seddon

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Ben St. George

Director of Business Development

"After fifteen-plus years working inside luxury brands, I’ve seen how rare it is to find a technical partner that actually understands their creative vision. We’ve built Heur to bridge that gap - giving brands the technical execution power they need to reach their full potential."

Ben St. George

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Rob McKenzie

Strategy Director

"The best growth strategy isn't just a list of tasks, it's knowing what will move the needle and what is just well dressed busy work. Heur exists to give brands the knowledge and experience to make that call."

Rob McKenzie

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Harpreet Chhatwal

Operations Director

"There are hundreds of paths to growth. Heur exists to find the right one. We embed subject-matter experts in ecommerce, acquisition and retention, sharpening decisions and clearing the way to growth for your business."

Harpreet Chhatwal

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Chris Nawrocki

CCO & Founder

“I came into ecommerce for the brands and stayed for the numbers. Every brand has a path to growth, it’s my job to find it and make the right decisions for it to happen.”

Chris Nawrocki

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Chris Raven

CEO & Founder

"Originally, I co-founded Heur because I had a passion for ecommerce and wanted to build an agency that did things 'right'. If anything, this motivation has developed and strengthened as Heur has matured. I get excited seeing positive change across our clients, colleagues, partners, and ultimately, the business our team is helping shape and grow."

Chris Raven

Discover More

Magazine Articles

Read our magazine for clear, operator-led insights. We share the practical strategies and commercial advice you need to scale your bottom line.

read more
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Case Studies

See exactly how we deliver compounding results. Explore our case studies to discover the strategic, connected gains we build for product-led brands.

read more
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Resources

We are building a library of downloadable resources. Soon, you can access the exact tools and operational frameworks we use to drive growth.

COMING SOON
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FAQs

Who will actually be working on our account?

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The people you meet. Heur is small by design and staffed with senior operators, so the person setting the direction is the person running the work. There is no account layer sitting between you and the decisions.

What size of brand is Heur built for?

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Product-led DTC brands with between roughly £1m and £25m in ecommerce revenue, with a sweet spot around £10m. Below this threshold, the structure costs more than it returns. Above it, the business case for building an in-house function becomes stronger.

Do you replace our team or work with it?

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Both. Where an internal team exists, we sit above it to provide strategic direction. Where there is a talent gap, we fill it until you make the right hire. What we will never do is duplicate a function that is already performing well

What does Heur not do?

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We are not a design and development agency, nor do we run creative production. We utilise specialist build partners and manage them commercially, so the build starts from your trading strategy.

Where is Heur based?

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We are fully remote. The team works where the clients are, and the trading rhythm is weekly rather than quarterly, so the calendar matters more than the distance does.

Are you a Shopify agency?

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We operate across the platforms our clients trade on, including Shopify. Choosing a platform is as much a commercial decision as a technical one, and we help you navigate it on those terms.

How did Heur start?

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It started with operators who had run ecommerce inside brands and watched it run by committee everywhere else. The gap was a firm that would take the whole function and answer for the number at the end.