Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
Boura & White
THE ISSUE:
Six months into a complex digital build, the brand's route to market was stalled by a disjointed technology strategy and unmanaged third-parties.
Our Part:
We stepped in as technical project managers to govern their third-parties, map out a practical technology roadmap, and correctly implement their Shopify structure.
The Impact:
We successfully recovered the stalled project, managing multiple tech partners to deliver a fully functional, optimised e-commerce platform on time and ready for launch.
When they approached us, they were already six months deep into a complex digital build. They had a specific technology solution in mind, but lacked the technical expertise and industry connections required to plan the project and connect the dots. For Boura & White to succeed, they needed an experienced consultancy to step in, take control of the technical direction, and steer the brand towards a successful, on-time launch.
As the brand was pre-market, our primary focus was project turnaround, structural integrity, and successful deployment rather than immediate performance metrics.
ABI BOURA & KATIE WHITE
CO-DIRECTORS
BOURA & WHITE
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We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
