Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
Operators who have grown brands from the inside, with tooling that brings all platforms into one view.
Platforms like Shopify, Klaviyo, Meta and Google are increasingly AI-driven, yet they can only operate from their own fragmented view. We read across your commercial model, your customers, your technology and your team, decide what deserves action, and stand behind the call.
We score every suggestion against what will move your business, then act on the ones that will. We provide the context and reasoning behind every decision, ensuring you have total clarity on what drives your commercial performance.
We read your store, email, media and operations as one system. We diagnose where a problem actually sits, then fix the issues to improve overall commercial gain
Automated tools can produce flawed outputs that appear credible and a business acting on those errors pays the price. We act as the definitive safeguard between a model's assumptions and your customers' experience.
We build the connective layer that your platforms do not provide. Our tooling surfaces the data worth acting on and automates the workflows between systems proving a unified view.
Heur helps centralise your AI-based decision-making, ensuring the right tooling drives the right tactics and actions, and you get full visibility across it all.
Optimisation is directed at the channel itself, not the wider business.
Only the channel's own data is visible, disconnected from margin, customers, tech and team.
Judgement comes from model defaults, with no operator behind it.
Nobody checks the output before it reaches the business.
Whatever tooling ships in the platform is all there is.
Each channel moves at its own speed, dependent on who has capacity.
You're left with a well-run channel, not an operating model.
Optimisation is directed at your overarching business goals, not isolated channel metrics.
Every channel is visible alongside margin, customers, tech and team, as one commercial picture.
Judgement comes from veteran ecommerce operators, not the model alone.
Senior Heur operators check every output before it reaches the business.
Platform AI tools are combined with our own proprietary layer.
Every channel moves at the same speed, with insight turned into action within days.
We build an operating model that stays with the business, not with us.
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Chris Nawrocki / Co-Founder & CCO
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COMING SOON
The platforms handle execution well. However, a platform works strictly from the information and objectives available within itself, meaning it can only account for its own specific function. We look across your commercial model, customer journey, channels, technology and team, deciding what should be prioritised for the entire operation.
A general model lacking context will produce plausible but commercially irrelevant outputs. The true value of AI lies in the surrounding inputs: your margin structure, your customers, historical data, and the expert oversight required to distinguish a strategically sound answer from a merely convincing one.
Context is paramount. The same question regarding win-back timing has a very different correct answer for a skincare brand versus an apparel brand. We synthesise your commercial objectives, historical testing, operational capabilities and customer behaviour, applying AI strictly within that strategic framework.
It is fully integrated. AI sits within your store, your email platform and your ad accounts. This makes it intrinsic to how the entire operation is managed. Brands often engage us for this specific expertise and retain us for end-to-end management.
By assessing the commercial cost of an error. Automating a subject line and automating budget allocation carry vastly different risks, requiring different levels of supervision. We know exactly where these systems falter. We establish these guardrails per account, review them as platforms evolve, and maintain complete transparency on those boundaries.
It takes the production work and gives your team the deciding. Teams we work with spend less time assembling information and more time interpreting it and acting on it. We manage the technical AI execution. Your team keeps the part that needs to know the brand inside out.
Our contracts disclose that AI supports our delivery. It operates within tightly controlled processes, complete with data protection, verification and rigorous human oversight. A named Heur stakeholder remains fully accountable for every client-facing outcome.
