Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
Far Afield
THE ISSUE:
A strong wholesale business wasn't translating into D2C performance, held back by a strained WooCommerce setup and limited in-house technical marketing capability.
Our Part:
We migrated the brand onto Shopify, including a GlobalE transfer and Klaviyo rebuild, then put a commercial trading calendar, CRM programme, and refreshed paid media activity in place.
The Impact:
A leaner, more capable D2C channel that grew revenue, lifted average order value, and meaningfully cut returns.
YoY Revenue
Return Rate
AOV
Far Afield is a globally-inspired menswear brand built on a passion for quality garments and a well-travelled design sensibility. Founded in 2016 by brothers Mark and Chris Scholes, the brand's commitment to ethical production and distinctive aesthetic has earned it a loyal following and placement in over 100 stockists worldwide.
Heur focused on removing the technical friction holding D2C back, rebuilding the platform foundation before layering in the commercial and marketing capability needed to trade effectively.
Rather than patching individual issues, we rebuilt the technical and operational foundation the D2C channel needed to function properly. This gave Far Afield a platform and process capable of supporting sustained online growth, translating into stronger revenue, higher order values, and fewer returns.
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We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
