It is the structural system that turns first orders into second, third and fifth purchases. This ensures you are not endlessly paying to reacquire the same customers, directly increasing profit without additional ad spend.

It costs on average seven times more to acquire a new customer than to sell to an existing one. This makes CRM crucial for scaling your business efficiently and balancing acquisition costs, while acting as an exceptional tool for driving brand advocacy.

The weekly email is just one component. We plan and execute those sends, but true CRM operates much deeper - using segmentation and behavioural triggers to guide customers and prospects into rich, highly relevant commercial journeys.

It can operate perfectly as a standalone project or ongoing managed service. We also frequently integrate CRM once ecommerce management or performance marketing is underway and critical gaps in retention are identified.

We segment based on actual shopping behaviour: repurchase timing, product affinity and engagement levels. These segments are built and maintained dynamically in Klaviyo, ensuring our effort is directed where it yields the highest commercial return.

It means identifying customers at risk of churn before they lapse. We intervene with the precise message at exactly the right moment, rather than simply noticing they have stopped buying after the fact.

Flow and segmentation gains can show within a month or two, since a fundamentals sprint works on existing traffic and customers rather than waiting on new acquisition.

Yes, and on the same schedule. Text and email are planned together so a customer does not get the same message twice, and SMS carries what needs to arrive quickly: back in stock, a dispatch note, the last hours of a promotion.