Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
H&M
THE ISSUE:
H&M needed a strategy and solution architecture that would let it onboard and launch influencer campaigns at pace, fully connected to its production and backend systems.
Our Part:
We stepped into a hands-on CMO, CTO, and COO role, managing development and tech partners on H&M's behalf to deliver a bespoke Shopify build integrated with ERP, WMS, CRM, and 3PLs.
The Impact:
A turn-key launch capability that let H&M scale influencer activity rapidly, driving faster revenue growth and time-to-market while cutting operational costs.
YoY Campaign Revenue
Operational Costs
Reduction in Time-To-Market
H&M is one of the world's largest fashion retailers, with thousands of stores across dozens of markets and a commitment to making fashion accessible and sustainable. Its assortment spans designer collaborations, sportswear, wardrobe essentials, beauty, and accessories - but scaling a fast-moving, influencer-led growth channel meant the brand needed infrastructure that could keep pace with its ambition.
Heur took on end-to-end ownership of the project, sitting across strategy, technology, and operations to design a system that could support rapid, repeatable influencer launches rather than one-off campaigns.
Rather than treating influencer launches as isolated marketing moments, we built the underlying infrastructure to support them as a scalable, repeatable growth channel. This gave H&M the ability to launch faster, operate more efficiently, and turn influencer activity into a sustained driver of revenue growth.
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We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
