Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
From P&L accountability to commercial planning and execution, we become your fully integrated ecommerce, trading, merchandising and optimisation team.
Our ecommerce experts embed directly within your business to build and execute your commercial strategy, managing the store day-to-day. We work across trading, merchandising and product launches, all underpinned by centralised reporting and 30-, 60- and 90- day sprints.
Our experts set the strategy for your business, delivering both the plan and the execution to hit your targets. We define priorities, establish the KPIs that matter, and align your team around a shared direction.
Focussed action that moves your business, full visibility on why, and time spent only where it counts.
We implement proven processes and executional rigour to ensure your ecommerce function truly powers your brand. This includes the management of day-to-day trading, product creation, launches, promotions, merchandising, UX improvements and site optimisation.
Problems traced to their real source,
fixes that address the cause not the symptom, and commercial gain across
the whole system.
We build centralised business intelligence you can trust, mapping your data into a clear commercial trajectory. We turn scattered numbers into a unified narrative, translating that data into decisions you can act on with confidence.
Automated decisions checked against expert commercial logic, errors caught before they reach your customers, and confidence in every output your systems produce.
Experienced strategic leadership and specialised management delivers stability, efficiency and growth.
Targets get set, but ownership of revenue and margin stays unclear.
Strategy and delivery sit with different teams, and things fall through the gap.
The website gets touched when there's time, not managed as a daily discipline.
Metrics live in separate dashboards, and decisions get made on partial information.
Activity runs to no fixed cadence, with no regular commercial review to check it's working.
Agencies and freelancers operate in silos, each working to their own version of the plan.
The remit stays fixed, whether the commercial need has grown or shrunk.
We take full ownership of the revenue and margin targets, reporting directly against core commercial metrics.
The same dedicated team writes the strategic plan and executes the delivery, ensuring zero disconnect.
We manage the website daily, taking full control of everything from product uploads to promotional execution.
Every critical metric is consolidated into a single source of truth, empowering decisive and immediate commercial action.
Dynamic 90-day strategic sprints dictate the operating cadence, underscored by rigorous 30-day commercial reviews.
A central coordinating layer manages all incumbent agencies and freelancers, aligning everyone to a single, unified plan.
Our remit scales flexibly, adapting to take on more or less exactly as the commercial requirement dictates.
Ben Phillips / Ecommerce Director
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See exactly how we deliver compounding results. Explore our case studies to discover the strategic, connected gains we build for product-led brands.
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We are building a library of downloadable resources. Soon, you can access the exact tools and operational frameworks we use to drive growth.
COMING SOON
Complete operational ownership of your ecommerce function. We take over daily trading, tech and sales planning, removing it from your desk while protecting the brand and the P&L.
Core responsibilities include trading decisions, merchandising, launches and reporting, alongside product uploads and site content management. We can take on the full remit or provide just the senior strategic layer, shaping the engagement around your specific needs.
Yes. We sit as the coordinating layer above your internal team, managing and supporting incumbent external agencies and freelancers. This ensures everyone operates to a single, unified plan rather than duplicating effort.
It covers platform configuration, integrations, tracking, and the data architecture behind your reporting. We are not a design and development agency; for site builds, we collaborate with a trusted network of partners, establishing the rigorous commercial requirements the build must meet.
We deliberately convert demand into net revenue by mapping market appetite, curating products and validating performance. This approach replaces reactive discounting with controlled demand capture.
Yes. Engagements begin wherever it makes the most commercial sense, whether that entails full ownership or purely strategic oversight, and adapt as your internal capabilities and priorities evolve.
We fix the tracking first, because product, sales and platform data can disagree by more than people realise, then report on numbers you can actually trust and act on.
