Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
Shaun Leane
THE ISSUE:
Revenue was slowing ahead of peak season, creating urgent pressure to drive significant growth, and the existing paid media strategy was struggling to capture net new customers.
Our Part:
We took complete ownership of Shaun Leane’s paid media strategy, implementing a full-funnel approach across audience strategy, content, and digital marketing.
The Impact:
Heur delivered a dramatic revenue turnaround for Shaun Leane's ecommerce channel, driven by unlocking efficiency and capturing new customer cohorts.
Incremental Revenue
Average Monthly Revenue
New Customers
Improvement in Marketing Efficiency Ratio
Shaun Leane is a British jewellery brand known for bold, avant-garde designs blending traditional craftsmanship with innovation. Founded by master jeweller Shaun Leane, it gained prominence through iconic collaborations with Alexander McQueen. With a distinctive aesthetic merging elegance and edge, its collections feature sculptural forms and intricate details. The brand continues pushing boundaries, offering fine jewellery that is both wearable and artful.
We audited the client's paid media strategy from the ground up, pinpointing its limitations and the audience opportunities it was missing, then built a data-driven approach to reach beyond existing audiences and generate sustained demand. From there we rolled out a full-funnel strategy across Meta and Google, priming future demand while nurturing existing customers, and paired it with an integrated content and messaging framework that balanced brand storytelling with performance marketing to lift engagement and conversion.
This covered strategic consultancy (leadership and advisory to set clear objectives and drive growth), full ownership of paid media (targeting, execution, and optimisation), and a comprehensive audit of marketing performance and spend to unlock further opportunities.
Shaun Leane needed a team to elevate its digital marketing strategy and drive sustained growth. We took over strategic leadership of paid media, redefining audience targeting, content, and campaign management to maximise performance. In parallel, we conducted a deep-dive audit of the existing approach to identify inefficiencies and unlock new revenue opportunities. We transformed Shaun Leane’s digital marketing approach, driving significant revenue growth, expanding audience reach, and improving marketing efficiency to maximise peak-season performance.
CHARLOTTE COOPER
HEAD OF MARKETING
SHAUN LEANE
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We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
