Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
Pangaia
THE ISSUE:
Following a post-pandemic boom, Pangaia was struggling with contracting revenue and systemic inefficiency in its ecommerce business.
Our Part:
We took over Pangaia's entire ecommerce, digital strategy, and customer service stack, eliminating operational silos between retail, wholesale, and ecommerce to drive better alignment and efficiency.
The Impact:
Heur drove the business back to profitability, delivering exceptional revenue growth, slashing budget wastage and establishing greater efficiency and more rigourous process across its operations.
YoY Revenue Growth
Reduction in Tech Stack Costs
Reduction in Media Spend
Pangaia is a sustainable fashion brand focused on innovative materials and eco-friendly production methods. Known for its use of cutting-edge material science, the brand creates stylish, comfortable loungewear designed with sustainability at its core. Pangaia aims to drive positive environmental change through its products and practices, offering a more conscious alternative to traditional fashion.
We took over Pangaia's entire ecommerce, digital strategy, and customer service stack, delivering a comprehensive ecommerce transformation that eliminated operational silos, drove better alignment, and returned the brand to profitability.
Pangaia required a team to handle their ecommerce business in full. We took over strategic leadership, including full P&L responsibility, and took full control of the day-to-day operational management of the storefront, including customer experience management. In parallel, we ran a deep-dive auditing process to understand and stop profit loss at every stage in the customer journey.
NATHALIE LONGUET
CEO
PANGAIA
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We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
