Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
J. Mueser
THE ISSUE:
J. Mueser had built a world-class reputation as a luxury menswear purveyor to the great and good, but its digital experience lagged behind.
Our Part:
We built and executed a long-term ecommerce strategy, overhauling the site experience, implementing commercial planning, trading cadence and operational rigour.
The Impact:
Transformative revenue growth and customer growth and a digital experience that embodies the J. Mueser brand ethos.
YTD Net Revenue
AOV increase
New Customer Rate YoY
Increased Open Rate
Operating with a high-value bespoke offering and premium inventory, J. Mueser needed to refine the site's user experience to better showcase their inventory, reduce purchase friction, and build a more profitable online conversion funnel.
We were brought in to provide dedicated ongoing ecommerce management, effectively becoming J. Mueser's ecommerce team. Our focus was on implementing commercial and technical strategy, and putting trading structure and discipline in place to drive consistent commercial results and deliver transformative growth.
Through targeted Ecommerce Management and CRM migration support, J. Mueser achieved exceptional commercial outcomes, seeing unprecedented growth across revenue, AOV, and brand engagement.
JAKE MUESER
FOUNDER
J. MUESER
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We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
