Veronica de piante
BAUDON & LANGE
EDWARD SEXTON
TATEOSSIAN
The Brand:
NIICCE
THE ISSUE:
A wholesale-reliant business with an emerging D2C arm was facing post-pandemic growth challenges, right as it needed an aggressive growth push to support a targeted acquisition.
Our Part:
We embedded directly into NICCE's business, ran an end-to-end audit, built a 30/60/90 day growth plan, and optimised trade to support the business through to a successful sale.
The Impact:
A dramatic acceleration in revenue and conversion performance, alongside leaner operational costs, that helped underpin a successful acquisition.
Revenue Vs. Target
Average Monthly Revenue
ROAS
Operating Costs
Established in 2013, NICCE is a UK-based streetwear brand rooted in the electronic music and club culture of Ibiza. Stocked through a global network of fashion retailers, the brand has grown from a neighbourhood cult label into one with genuine international reach.
Heur worked as an embedded partner rather than an external advisor, getting close enough to the business to diagnose issues quickly and move on them within a compressed timeframe.
Rather than applying incremental fixes, we embedded ourselves in the business to drive a compressed, high-intensity period of growth. This stabilised operations, sharply improved commercial performance, and gave NICCE the momentum needed to complete a successful acquisition.
Read our magazine for clear, operator-led insights. We share the practical strategies and commercial advice you need to scale your bottom line.
See exactly how we deliver compounding results. Explore our case studies to discover the strategic, connected gains we build for product-led brands.
We are building a library of downloadable resources. Soon, you can access the exact tools and operational frameworks we use to drive growth.
We're a commercial operating partner for ecommerce brands. We embed senior operators into your business to own strategy, trading, paid media and CRM, with solutions crafted around your specific needs.
Product-led DTC brands, generally £1m to £25m+ in ecommerce revenue, with a sweet spot around £10m. The common thread is a strong product and brand looking for the right architecture and delivery mechanisms to scale.
The difference lies in visibility. A channel agency owns one account and answers for that account's metrics. We view channels alongside margin, stock and the customer base. This allows trade-offs to be made holistically, ensuring we answer for the business's bottom line rather than a single channel's performance.
A weekly strategy or trading meeting, always-on Slack access throughout the week, and a deeper monthly review against the roadmap. Everything runs in 30-, 60- and 90-day sprints against a longer-term plan.
Yes – integrating alongside existing teams and agencies is a common operational setup. We provide the senior strategic layer, aligning all internal talent and external partners to a single, unified commercial plan, ensuring seamless execution without disrupting the roles that are already performing well.
It depends on scope. Engagements are priced against ecommerce revenue and complexity rather than a flat rate. Once we understand your turnover and goals, we can put a clear number in front of you.
We're not a design and development agency. We work with a trusted network of development partner agencies to support with clients' dev requirements, and can provide stewardship, project management and commercial strategy support to ensure projects are delivered to their full potential.
