Ecommerce in 2025 won’t be about who spends the most. It’ll be about who spends best. The brands that thrive won’t be the ones blindly chasing revenue but the ones that operate with precision - turning every investment, every decision, and every customer interaction into a long-term growth driver.
At Heur, we specialise in helping brands do exactly that. Not by bloating teams or overcomplicating operations, but by running their business smarter.
So in 2025 - a year of both opportunity and potential disruption - where are we focussing our efforts to help brands succeed?
Here are five key strategies that we know will be essential to ecommerce growth this year.
1. Build a Brand That Pulls Customers In
The days of relying solely on performance marketing are over. Rising ad costs and algorithm unpredictability mean that brands need to create their own demand - not rent it. A big focus for us recently has been helping brands shift from short-term acquisition tactics to long-term demand generation - so they don’t have to fight for attention every time they want to make a sale.
Brand matters more than ever: The difference between a brand people seek out and one that relies on endless retargeting is profitability.
Owned media is your safety net: If you don’t have a holistic strategy for organic search, content, email, and community, you’re building your business on borrowed land.
Loyalty is a growth strategy: The brands that keep customers engaged (not just retained) will win on efficiency. It’s the only way to actually see that lifetime value!
2. Spend Where It Actually Works
Paid media still has a role to play, but the old approach - throwing more money at Meta and Google - isn’t going to cut it anymore. The future of paid media is about efficiency, creativity, and working the algorithm, not fighting it, and with no end to market disruption in sight, we're optimising for profit, not just ROAS.
Less waste, more return: It’s not about how much you spend but how well you allocate budget across the funnel.
Creative-first campaigns win: Ad platforms are more automated than ever. The variable you can actually control? Your messaging and creative.
Diversification is key: Relying on one platform is a risk. Brands winning in 2025 will have multi-channel performance strategies.
3. Operational Inefficiency Is A Silent Growth Killer
Too many ecommerce brands scale themselves into inefficiency - bloated tech stacks, high overheads, and logistical nightmares that kill profitability. Running a profitable ecommerce business isn’t just about selling - it’s about making sure every part of the operation flows.
Tech stacks should be lean, not bloated: More tools don’t mean better results. The right stack does.
Logistics and fulfilment matter: High growth means nothing if your supply chain can’t keep up efficiently.
Outsourcing is a superpower: The smartest brands leverage external expertise where it makes sense - rather than hiring expensive, inflexible teams.
4. Retention as the Primary Growth Engine
In 2025, retention isn’t just a “nice to have”. It’s the difference between a brand that scales and a brand that burns cash trying to replace customers every month.
Email and SMS aren’t being used properly: They should drive meaningful engagement, not just spam promotions.
Loyalty isn’t points-based anymore: The best retention strategies build real emotional connections, not just repeat purchases.
The post-purchase experience is part of marketing: A brand’s reputation is built after the sale, not before it.
5. Growth Without the Bloat
The brands that will dominate in 2025 aren’t the ones with the biggest teams - they’re the ones that know where to focus their resources.
Hiring an in-house army is outdated: The best brands are scaling with fractional support, not massive fixed costs.
Agility wins over hierarchy: The ability to test, pivot, and optimise quickly will separate winners from losers.
Managed ecommerce is the future: Having an expert team without the full-time overheads is a competitive advantage. Yes, obviously, this is exactly what we do - but the numbers (and P&Ls) don’t lie.
Success in ecommerce isn’t about outspending the competition. It’s about outsmarting them - running a business that’s lean, efficient, and built to last.
Whether it’s refining your paid media, optimising operations, or managing your entire ecommerce function, we can help your brand grow profitably - without the usual growing pains.
Serious about scaling without the waste? Let’s talk.
Great insights! 🤘